Remember that time last year when Esquire embedded an E Ink display in its front cover and everyone you know rushed out to buy one, and how the scheme saved the once-doomed print magazine market? Well, it appears that the periodical (and the industry as a whole) are again in need of a dramatic technological sales boost — this time in the form of augmented reality. When the mag hits the newsstand on November 7, readers (and their webcams) will be have a chance to scan some QR codes and partake in the technology that’s been known to teach children about architecture and help jaded club kids party underwater — except this time the unsuspecting public can look forward to seeing Robert Downey Jr. emerge from the front cover to spew what the AP calls “half-improvised shtick on Esquire’s latest high-tech experiment for keeping print magazines relevant amid the digital onslaught.” With that kind of content — alongside a computer-animated snowstorm and a dirty joke or two from Gillian Jacobs — can anybody doubt that traditional media will soon be back on its feet?

Filed under:

Esquire hopes augmented reality will trick people into reading originally appeared on Engadget on Thu, 29 Oct 2009 18:33:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Related posts:

  1. Bar Refaeli Bares Her Body Of Work For Esquire Bar Refae
  2. Sixth Sense creator to release code, wearable gesture interface becomes a reality for all If we
  3. Disney Keychest to make buy-once view-anywhere movies a reality with Apple’s help? You know
  4. Wall Street Hopes Apple Doesn’t Fall Far From the Tree When Appl
  5. Is There Anything You People Won’t Watch on the Web? Nope: Video Views Up 25 Percent. Is there a

Related posts brought to you by Yet Another Related Posts Plugin.