The countdown is on …. and this blog post is just a reminder for those of us n the Northeast. Search Marketing Expo East (or SMX East), the search engine trade show from Danny Sullivan (and company’s) Search Engine Land (and Sphinn ) comes to New York City in less than two weeks. The ’show’ will be held at the Jacob Javits Convention Center from October 5th through the 7th. The complete agenda has been posted here and you can still register here . Face to face wins the race. I seriously doubt there are too many people that would argue the fact that networking in person can be a lot more productive (and enjoyable) than sitting behind a computer screen on various social networks. This is one of those opportunities for those of us in the Northeast that practice within and/or ‘keep an eye on’ the search engine landscape …. and more. There have been a lot of changes in search this year. Most notably Yahoo! dropping their search efforts entirely (soon to be partnered with Microsoft’s Bing for results). Google is always making changes. The industry is very simply more dynamic than ever. Bottom line? In my humble opinion … If you’re a web advertiser, SEO, ad agency, or Internet marketer of any kind, you should be there.
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Once again this morning, Google users were greeted with a ’slightly modified’ Google logo on the (recently super-sized) home page . No, someone didn’t goof and drop an extra ‘L’ in the logo, and no, the crew in Mountainview isn’t teasing us (again 
. The second ‘L’ is actually a ‘1′, and in this case …. so is the first. It didn’t take a lot of investigative work to figure this one out. Mouse over the logo and it says “Google’s 11th Birthday”. (Tapping the logo brings a search of Google .. ugh … on Google … which doesn’t reflect anything about a birthday). Google has been low key about this one. Maybe we’ll see something on the Official Google Blog this week. On the last Google Birthday, (the big ten), I wrote this piece over on Louis Gray’s blog . In reality, according to the incorporation papers, Google was founded on September 4th, 1998 . Will it become a news story? Probably. Almost every ’special’ Google logo over the past ten years has made the news. So, to the whole crew at Google (around the world) …. and the few Googlers I’ve come to know (mostly electronically) over the past few years… Happy 11th Birthday Google!